What are the advantages of CRM?
The CRM makes available to the manager and salespeople all the information necessary for the completion of a sale.
Inventory and price information , a budget negotiation system with margins and discounts, as well as a complete analysis of customer purchases, are available in the system.
The tool also shows who the best customers are and offers the possibility of a loyalty card and rewards for the volume of purchases.
That way, you can boost sales.
See the main advantages of a CRM.
3 Benefits of CRM for Business
1- Organized and centralized information
It’s not uncommon to have employees bang their heads around looking for customer information, such as orders and contact numbers.
One of the main advantages of CRM for the company is that lost spreadsheets, documents and notes, which only a few employees have access to, give way to an organized file.
Thus, all information is centralized in one place, easily accessible to all employees.
2- Deeper knowledge of customers
By registering all relevant data about current or potential customers in an organized system, which centralizes all information, you can analyze and get to know your company’s audience better.
With this, it is possible to plan actions and promotions that are appropriate to the profile and consumption habits of the customers you want to reach.
3- Better use of time
Individualized work routines make entrepreneurs and employees lose valuable time on a daily basis.
Another of the advantages of CRM for the company is that practices such as sending birthday emails or direct mail are carried out by the tool.
The system segments customers by different needs and can perform specific actions for each group.
The sales team also saves time, as the salesperson can use the customer information available in the CRM in real time.
The 3 best CRM of the moment
In general terms, CRMs are software that help us manage relationships with our customers on a day-to-day basis. These relationships are managed in all possible channels and departments : from marketing and sales, to technical support and customer service.
These are 7 of the best CRMs for companies and some of their most interesting features:
1.Salesforce
This CRM allows you to make the most of the most communicative part of the software with Chatter, the «social network» of said software.
Your entire team will be able to access the corporate data necessary to carry out said management from any device.
In addition, it offers the possibility that the reports that we receive on different relevant events are 100% customizable , as well as the fact of being able to fully monitor each event and task or our accounts or contacts.
As an advantage, it should be noted that this software is one of the most trusted, as it is one of the most popular and widespread, and can also be integrated with other software. It has a lot of customizable options. In addition, it adapts perfectly to the dimensions of your company , so it is highly recommended.
2.Base
This CRM puts at your disposal a large number of tools that will help you complete all the tasks that you have to carry out in your day to day. Practically everything is configurable , from the integration of the actions to be carried out to the automatic recording of calls to fill in the customizable fields.
3.Microsoft Dynamics
Every day the business world is more mobile and more social, so your business needs to move quickly when it comes to, for example, sharing information of any kind, to be successful in achieving your goals.
You need to be connected to your customers in the best way possible, and the integration of the more social media aspect of Dynamics in this process is very attractive.